Have you ever considered having a mascot for your site? If you watch tv commercials you'll see that some companies choose to have mascots to represent them and make it fun such as the Geico gecko, bears for Charmin toilet paper, a tiger for Frosted Flakes cereal, etc... Sports teams have mascots too!
Do you think it would help marketing your brand to have a mascot?
I have a personal mascot as a writer, but never thought to include my website projects into the brand with her. It's an interesting thought, I'm just not sure how I'd implement it.
Christianity Haven is the forum I run and I've considered having a cute mascot. But seriously, the only acceptable one would be of Jesus and having Him be a cute little cartoon character mascot would probably be considered blasphemy by someone! LOL