The first you've probably heard of (Note, it says people won't buy until pitched to many times.), but you haven't heard of the 2nd, as I've made it up on the spot. Anyway, it's basically saying people are more likely to click on decent or well-designed sites in certain niches, but not others. For instance, on a lot of sites, people are coming to have fun, not click (or especially buy).
Affiliates
