I apologise for the delay.
First Impressions:
You wanted me to focus on how to gain members, so as tangential as it might seem, I think it is important I tell you my thoughts regarding the first things I saw when I clicked your link. You also asked for specific feedback to my observations, so I might expand in my observations to include what I'd probably do.
As a first timer, in general, I felt it was thrown a lot of information before I even got to see the forum itself. I feel there is a lot of scrolling and the features that could help reduce space are being used for other things instead. For instance "
our main features" in the scrolling division instead of "
testimonials".
"Our solutions" could easily be merged with "
why choose us?"
Now let's return to the top of your site and talk about what I found there. This is my first impression:
Personally, I find cool to have those adapting header banners, but in this case, my screen resolution is bigger than the banner background. So I just have white covering the right side. The text while centred in my screen seems to be out of the centre in relation to the background. It becomes very easy to miss the "our Mission" header and the explanation beneath it. Definitely not a good impression. Posible solutions would be restricting the height of that segment of the site after a certain resolution size is reached so that header doesn't take most of the page and replacing the hearts and sparks background with a tiled one that can be repeated horizontally and vertically as needed.
With that said, I find odd the welcoming text is set in a rotating news panel. It is awkward when we can see the arrows and even click them and there is not information. If it's just that item, I think you'd be better without it.
You have your heart-loop logo to the top left. It links exactly to the page I am seeing. The same thing occurs with the first link of your top menu. I recommend getting rid of both them. Add links to the gallery, polls etc. if you want more items on the menu.
Moving to your community. You have two areas that seem to serve the same purpose: off-topic and General chat. Consider ditching off-topic and just moving the general chat to its spot.
In broad terms, I believe the reason you are having trouble to attract new members is because in general the new visitors that are not used to TLC+ can easily get disoriented and decide to leave. I think simplifying the landing page, having the menu in the traditional order (Home - Forum - members - ... - Help) and continuing to add interesting topics in zones they can read will help that first impression and entice visitors to create their own account.
Average
Spelling, Grammar & Professionalism:
You asked me to focus on your terms and conditions so this section will be dedicated to them.
Straight off the bat, I can see you mean business. I am greeted by a table of content and no doubt you guys wanted to be ready for any situation. It is probably one of the most complete sets I've seen so far in a community, especially one that seems to be relatively new.
I really like the way you easily show different rules with icons to illustrate them. I think that since your other documents explain better many items from your rules, you could get away simplifying the rules page a little.
I'd use anchors in the ToS and privacy clauses that are related to the imaged-rules and have a link directly to them through a (learn more) or something similar in the text. For example, the COPPA rule could have a link that loads the privacy page right on this section. This would tie your documents together and mitigate the feeling that we're reading repeated information.
The only errors I could notice were:
- In your TOS 2.1.d I think there is an unnecessary period between the word "via" and "a web"
- 8.27c talks about the clause 8.17b, I believe this si a typo meant to say 8.27b.
Other than that I couldn't spot any mistake that could undermine the professionalism in your documents. I think everything is very well explained and your grammar, spelling and vocabulary are excellent as far as I could see.
Excellent
The thing you liked best about the forum: The radio.
The thing you liked least about the forum: That red background breaking the style.
Overall Mark:
Although simple looking, this web has a lot of effort and thought poured into it. It is difficult to nail everything when we're starting ambitious projects and even when we do, we have to keep adapting to remain fresh. There are definitely areas you can improve to make the community look more appealing and I hope my review can help spark some ideas or bring issues that might not have been brought up before.