TikTok is testing hour-long videos

[cpvr]

TikTok is experimenting with 60-minute video uploads, the company confirmed to TechCrunch. The feature is available only to certain users, with no immediate plans to expand widely.
The company has gradually bumped up the length of videos: in January, it gave some creators access to 30-minute clips, and as of now, users can upload content as long as 10 minutes long. Content creators who sell subscriptions also have access to 20-minute-long uploads.

TikTok’s arrival kicked off an era of shortform vertical video content, but these days, the platform has been leaning into longer, more YouTube-like material. Earlier this year, some TikTok creators got notifications that their content would get a “boost” if they shared horizontal clips instead of vertical. The platform’s monetization program now requires that creators share videos longer than a minute in order to qualify.

The explosive popularity of TikTok caused countless other companies — from Meta and YouTube to even LinkedIn — to add shortform video feeds to their platforms. But as everyone else tries to recreate the appeal of the For You page, TikTok is doubling down on longform content and livestreaming, formats more strongly associated with YouTube or Twitch. TikTok regularly hosts livestreamed events, including a music competition last year, as it pushes beyond bite-sized content.

Source: https://www.theverge.com/2024/5/16/24158491/tiktok-hour-long-video-uploads-youtube

What are your thoughts on this? Do you think this is a good move by Tiktok?

 

[Cam]

It doesn't hurt to experiment with this, but I would think a feature like this would solely be given the major content creators on their platform. Random joes probably shouldn't be able to upload hour long videos. They'd also need some sort of algorithm that prevents you from being overwhelmed by these long videos on your feed. If you're spending more time watching one video, that's a lot less time of the constant scrolling and seeing hundreds of other videos.

 

[MrDawn]

It doesn't hurt to experiment with this, but I would think a feature like this would solely be given the major content creators on their platform. Random joes probably shouldn't be able to upload hour long videos. They'd also need some sort of algorithm that prevents you from being overwhelmed by these long videos on your feed. If you're spending more time watching one video, that's a lot less time of the constant scrolling and seeing hundreds of other videos.

They're becoming the new YouTube lol

 

[Naza]

TikTok is experimenting with 60-minute video uploads, and the company confirmed to TechCrunch. The feature is available only to certain users, with no immediate plans to expand widely.
The company has gradually bumped up the length of videos: in January, it gave some creators access to 30-minute clips, and as of now, users can upload content as long as 10 minutes long. Content creators who sell subscriptions also have access to 20-minute-long uploads.

TikTok’s arrival kicked off an era of shortform vertical video content, but these days, the platform has been leaning into longer, more YouTube-like material. Earlier this year, some TikTok creators got notifications that their content would get a “boost” if they shared horizontal clips instead of vertical. The platform’s monetization program now requires that creators share videos longer than a minute in order to qualify.

The explosive popularity of TikTok caused countless other companies — from Meta and YouTube to even LinkedIn — to add shortform video feeds to their platforms. But as everyone else tries to recreate the appeal of the For You page, TikTok is doubling down on longform content and livestreaming, formats more strongly associated with YouTube or Twitch. TikTok regularly hosts livestreamed events, including a music competition last year, as it pushes beyond bite-sized content.

Source: https://www.theverge.com/2024/5/16/24158491/tiktok-hour-long-video-uploads-youtube

What are your thoughts on this? Do you think this is a good move by Tiktok?

What are they up to? Titktok became popular by using the short video format. Are they trying to compete with YouTube?

 

[cpvr]

What are they up to? Titktok became popular by using the short video format. Are they trying to compete with YouTube?

I guess they want to attract more content creators and possibly start airing TV shows or something. That’s my assumption. Also, yes, they want to compete directly with YouTube.

I prefer to watch short videos on Tiktok and usually skip over longer ones, so I’m hoping their testing doesn’t roll over to the main product.

 

[Naza]

I guess they want to attract more content creators and possibly start airing TV shows or something. That’s my assumption. Also, yes, they want to compete directly with YouTube.

I prefer to watch short videos on Tiktok and usually skip over longer ones, so I’m hoping their testing doesn’t roll over to the main product.

The issue is that they fail to understand that there are a lot of users of their platforms that signed up because of the short videos on the site. I hope they do diligent enquiries before rolling out new features.