I've been trying to do this for years. It took my parents years to join Facebook, the only reason why is because my dad was looking for a new car. Both were hesitant at first because of privacy issues. Sadly people are set in their ways. Until Zuckerberg starts charging to use his platform, I don't think my family will leave Facebook. ...
I left Facebook because of all the stupid ads. Being bombarded by ads is a rather unpleasant experience.
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(1) Facebook's algorithm is designed to keep people on Facebook. The more people who stay on FB will see their ads and they'll make more money.
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(3) Social media people are typically different than forum people
I've been looking into the Social Media platform algorithms, and they use some sort of Dopamine induction trick. Every added interaction produces a tiny bit of this
feel good stuff in your head. Us forum admins need to figure out how we can replicate this.
At the end of the day, social media can be useful in promoting your forum, or better yet, your blog. However, too much external promotion will get your, your content, and your page ranked down where less people see your stuff. Taking people away from FB goes against what FB is trying to do.
So, if you promote on FB or any social platform at that (because they're all the same in this regard), do it little at a time.
I do a 90/10 strategy. 90% native content and 10% promotional. That's what has gotten me so big on Facebook and other platforms, too.
I'll have to employ this tactic, and this could explain why anything I post doesn't seem to get any attention. My post feed is literally nothing but forum updates! LOL
The key is to interact with users on social media without dropping links right away. Focus on building real connections , befriend users and engage with them first.
The more you network and connect with your audience on social platforms, the easier it becomes to naturally draw users back to your forum.
I totally agree with this organic approach. It's not really spamming if your forum comes up naturally in conversation. I've done this a few times, but I haven't really gained any traction with it. But then again, my old site was rather hideous to look at.
Try searching for the word “forums” on different social media platforms and see what people are talking about. Jump into those conversations and engage meaningfully.
This is hands-down the best approach and honestly, the only one that still works effectively. You can also chime in on related discussions on Reddit, Quora, or Facebook, offer valuable answers, and then plug your forum when it makes sense.
Doing this also makes you appear like you know your stuff, like you're an expert or guru or something. Somebody to be trusted. A good thing, indeed!
Every social platform has its own algorithm. Facebook, for example, is heavily based on engagement. You’ll need to rack up likes, reactions, and comments just to gain visibility.
If you’re open to spending a bit, you can also boost posts on Facebook to increase exposure and drive clicks to your forum.
As much as I hate engaging with Facebook because of all the ads, I may have to bite the bullet on this one and plug my nose while diving in there. There are some pretty decent communities of people there to tap into.
Tumblr is another option. It doesn’t rely on a strict algorithm like Facebook, so you can often promote more freely. There’s also a strong creator community there, which is ideal for promoting a forum.
Tumblr is something of a strange beast I don't get. It's a blog site, so how do you advertise around there?
Also, don’t underestimate the power of memes. If you blend them with your forum link the right way, they can really pull attention.
I'd like to talk about this more. Memes aren't a strong suit of mine. Like they go over my head most of the time. How do you combine the idea of a meme with your forum?
It is really a tough one to be honest. There is endless scrolling on social media, and that is what keeps most people hooked.
We don’t have that in forums.
We don't have endless scrolling, but what we do have is quick search and categorization. Strengths we can use to attract other people to our forums.