What are you doing for AI discoverability / chat "SEO" ?

[Ghost]

If you haven't thought about this thread title, I recommend it. Perhaps I require it 😛

AI discoverability is very similar to SEO, but it's set up to be in line with chat prompts / styles. FAQs with Schema.org structures are probably the go-to for this type of targeting. This lets an LLM crawl your site and instantly have good data for question-answer formats.

There's a lot to it, but just curious how many of you are focused on this specifically, separate from standard SEO efforts. We've had good success making sure that certain niche sites are recommended by chatgpt & other LLM platforms for users asking about certain categories.

 

[Shawn Gossman]

Definitely focusing on question-based headers and content formats.

I'm not really doing that much SEO for my forums. My forums are a hobby to escape all the media brand and blogging stuff that I do. Those are what I'm trying to optimize for AI with.

Write an article and make header sections and sub-sections question based rather than standard titles.

I always did that before in order to get into the "People Also Ask" results on SERPs and it usually works well when targeting a LT keyword.

I think everyone should do it as a general practice but make sure you base it from user search intent.