Many campaigns never reach momentum. Is it poor research, unrealistic expectations, or weak execution? How important is testing before scaling? What mistakes have you repeatedly seen new marketers make when launching campaigns?
The goal is often too big, and the admin runs on motivation and inspiration. When the goal can't be reached in a short time (often impossible to achieve quickly), motivation dies, and inspiration leaves the user.
After that, the admin quits easily.
Solution:
1. Set smaller goals that can be easily achieved
2. Build systems and run from those not short-lived motivations
Lastly, like any business, any website or online thing needs 3-5 years before it goes anywhere. Strategic planning is essential.