There are so many adblocker software available now, that can effectively block banner ads and even Adsense so that an average user might never see any of your ads. Would you go out of business and not be able to fund your site if every user visiting your site used an ad blocker? For instance, does your site rely on visitors clicking ads or banner views of advertiser banners?
What if everyone visiting your site used an ad blocker?
- Thread starter Beverly
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Andyman9491
Reputable
That would be pretty weird. I personally don't use an AdBlocker. I'd feel that you'd make a lot more money doing other things than using ads, which only serve to be glanced over.
From a common man's perspective, its really hard to differentiate between sites with better place ads and the annoying ones. Some sites have a lot of popups and banners that compel people to use an adblock software. This in turn will affect other website owners who have a basic ad setup and depend on users views for revenue.
Personally, it won't affect my site at all because right now I don't have any ads on my site. (I just pay for my hosting out of my own pocket and don't try to monetize it.)
But if I were in a situation where I had to rely on external funding of some sort, And I had opted to use adsense... I'd probably do 2 things.
1- I'd post up a note asking people not to use adblock because the existence of our site depends upon revenue generated by adsense. And if ads are blocked then we don't get any money at all.
2- I'd create a VIP, Donator or Subscriber type group that has ad-free for a perk. (I'd try to come up with others though too just so it wasn't the only advantage.)
This way people who didn't want to see ads, but still wanted to support the site could give money directly to us.
If things got really bad and people refused to stop using adblock then I'd probably resort to more drastic measures... like blocking content for people who use adblock. It might not be perfect, but it wouldn't have to be. Sometimes people just don't realize how problematic blocking adsense is for sites. And by just a simple script to check for adblock (and block content if found) it'd be enough to get people to help support a site instead.
Don't get me wrong though, I like adsense and there are cases where I support it's use. (Auto play video ads are obnoxious and need to stop. Especially on pages where there's already video content you want to watch.) But it should be used in moderation and held off for sites you trust/like and want to support.
But if I were in a situation where I had to rely on external funding of some sort, And I had opted to use adsense... I'd probably do 2 things.
1- I'd post up a note asking people not to use adblock because the existence of our site depends upon revenue generated by adsense. And if ads are blocked then we don't get any money at all.
2- I'd create a VIP, Donator or Subscriber type group that has ad-free for a perk. (I'd try to come up with others though too just so it wasn't the only advantage.)
This way people who didn't want to see ads, but still wanted to support the site could give money directly to us.
If things got really bad and people refused to stop using adblock then I'd probably resort to more drastic measures... like blocking content for people who use adblock. It might not be perfect, but it wouldn't have to be. Sometimes people just don't realize how problematic blocking adsense is for sites. And by just a simple script to check for adblock (and block content if found) it'd be enough to get people to help support a site instead.
Don't get me wrong though, I like adsense and there are cases where I support it's use. (Auto play video ads are obnoxious and need to stop. Especially on pages where there's already video content you want to watch.) But it should be used in moderation and held off for sites you trust/like and want to support.
VirusZero said:
Thanks for your indepth response. And, I have seen some sites that use the 'thanks for not using adblocker' type message or who block content if you have an ad or pop up blocker. One site that serves movies online does this. I don't mind if Hulu uses this content blocking technology as their ads are not very intrusive but some other sites spawn ten pop ups per movie played and many of those pop ups try to download viruses. So I would just avoid those sites rather than disable my ad blocker.
I use Adblock and don't run ads on my forum. I don't think anyone is interested in looking at ads today on the net because ads are used to download trojans and maleware once they are clicked on. So good luck getting people to look at your ads.
People are paranoid now because of tactics hackers use to get you to download their latest Trojan package. The same with Bot hacks.
People did this quite a bit with Beast 2.0 or Rat Pack trojans. Once installed on to your computer, they could disable your fire wall and download and hijack.
This was back when Window's Xp was around.
Now there are worse things that you can get by looking at ads on the net.
just saying.
People are paranoid now because of tactics hackers use to get you to download their latest Trojan package. The same with Bot hacks.
People did this quite a bit with Beast 2.0 or Rat Pack trojans. Once installed on to your computer, they could disable your fire wall and download and hijack.
This was back when Window's Xp was around.
Now there are worse things that you can get by looking at ads on the net.
just saying.
rahul virta
New Arrival
those use addblockker they never click ads and those are conman man and they even don't know what is addblocker i think it doesn't effect your site
If I remember correctly, the largest AdBlocker has an acceptable adverts program where you can get your ads whitelisted by default.
If it was such a massive deal then, I would probably just do that and cover a good deal of the users using AdBlock rather than entering into an anti-adblock arms race which I can't possibly win. Realistically speaking though, users who use Adblock are much much rarer than many site owners seem to think. Many site owners panic that they'll lose all of their advert revenue or a huge part of it when most people simply don't use Adblock.
The people who use Adblock are usually people who are so irritated by annoying adverts that they go out of their way to install the plugin.
If it was such a massive deal then, I would probably just do that and cover a good deal of the users using AdBlock rather than entering into an anti-adblock arms race which I can't possibly win. Realistically speaking though, users who use Adblock are much much rarer than many site owners seem to think. Many site owners panic that they'll lose all of their advert revenue or a huge part of it when most people simply don't use Adblock.
The people who use Adblock are usually people who are so irritated by annoying adverts that they go out of their way to install the plugin.
Ad blockers can be defeated. I think if everyone used an ad blocker, then the technology used by adsense, etc, would very quickly evolve to defeat the ad blockers. In the interim, my forum and others would sell ads directly to sponsors and embed the images, which can defeat an ad blocker.
Well, they could just write a filter for those specific images based on IDs or surrounding elements.Cosmic said:
If this method works for you then, that's probably since they don't know that you or your site exists.
While if an Adblock user told them about your site then, they could probably whip out a filter in a matter of minutes.
Keep in mind, that if Adblock becomes as mainstream as this topic seems to theorise then, this will happen alot.
I'm not sure that you understand the concept of an arms race. The technology used by Adblockers hasn't changed since they were created, this is since Anti-Adblock is an incredibly niche thing. So, they haven't felt the need to counter the anti-adblock measures.
From what I've seen, Adblock systems use filters which let them target specific elements and such.
If Anti-Adblock becomes mainstream and evolves then, Adblock would evolve.
An adblock provider needs resources to add website-specific filters. There are two ways that they could gain those kind of resources. One would be to charge money. In that case, they would have to convince people to buy their product, which people presently do not. Also, if ad blockers were extremely common, large content providers would pressure paypal, etc, to cut off their revenue stream, which would make it difficult for them to gain cash that way. The other way they could gain the resources would be an IPO, but since adblockers are kind of in a gray area legally, there would probably be a lawsuit and court ruling before a company making an adblocker could hit the stock market.
You're right about blocking containing elements. Most blockers block the ipsAd element which my website uses for its banner ads (comes standard with IPB). You are also right that it would become an arms race, but since content producers have a lot more resources than adblock makers, then I think the content producers would have an advantage. Before long, we'd be reading Huffington Post in a DRM-laced flash player, because otherwise they would go out of business.
Anyway, that's what I think. You could just as well be right. 🙂
I don't yet run ads on my forum. I know there is a anti-adblocker plugin available Xenforo, which would prompt someone accessing the forum to disable the ad-blocker but I can't imagine using that. If I had to disable something that I have on my computer in order to access a forum, I would look for another forum, and I think that's true of most people.
Personally, I think it is sad that people don't click on ads anymore because this has traditionally been a way in which regular people could afford to offer information online. However, that's the way it is and we just have to deal with it.
Personally, I think it is sad that people don't click on ads anymore because this has traditionally been a way in which regular people could afford to offer information online. However, that's the way it is and we just have to deal with it.
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