Pogo-sticking refers only to the latter cause of high bounce rates. Depending on the nature of your website, wikis for example, a high bounce rate may be a sign of success but pogo-sticking is never a good thing.
Common Causes
Targeting terms that are irrelevant or too broad as well as poor website design can greatly contribute to pogo-sticking problems. If your website takes too long to load or has a confusing design searchers may simply give up and move on. Poorly designed landing pages with contradictory or confusing information can discourage searchers and invasive advertisements such as videos or presentations that autoplay on page load can be a great annoyance. Keep your landing pages focused and uncluttered; if you want to rank for more terms you will need to make more landing pages to satisfy those searchers.
