What is the meaning of CTR in Adwords and How you can calculate?

joeswinn

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CTR is the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage (clicks ÷ impressions = CTR). A high CTR is a good indication that users find your ads helpful and relevant.
 
CTR explain how many visitors click on your add.It explain the success rate of your add that how many target people click on your add.
 
A click through rate, abbreviated as CTR, is a measurement of how many times a link that is involved in paid inclusion is actually clicked on when it appears on a search engine results page. The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.

Source: http://www.brickmarketing.com/define-cl ... h-rate.htm
 
CTR (Clickthrough Rate) is a ratio showing how often people who see your ad end up clicking it. It calculates the amount of clicks and impressions across your campaign, or for each individual keywords.
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