When you're looking to think up a possible domain name to register, what do you look for? What do you think is in a name? Do you look for keywords? Maybe the shorter the better approach? What do you take into consideration when coming up with a name?
For me, I like to think up something that's unique, no other site with the similar name, short and simple. It's easier to remember short names or catchy ones, which is good for world of mouth promotion. Besides, I feel they look better
.com is obviously the better one if you can get it.
I dunno, I mean, generic terms are best if you can get your hands on one. That's not always possible nowadays though, at least not without forking out a fortune.