Where are the fish?

[Jason76]

Where are the buyers? This is like Forrest Gump's boat before the storm.

 

[John]

It's mainly because everyone advertises in one ocean, much like Forest's fishing before the storm. If you want the big ones, you have to go outside of where the other fishermen are.

 

[Jason76]

It's mainly because everyone advertises in one boat, much like Forest's fishing before the storm. If you want the big ones, you have to go outside of where the other fishermen are.

True, good idea, but what are some strategies? Well, obviously, you wouldn't tell cause your livelihood might depend on it.

 

[John]

It's mainly because everyone advertises in one boat, much like Forest's fishing before the storm. If you want the big ones, you have to go outside of where the other fishermen are.

True, good idea, but what are some strategies. Well, obviously, you wouldn't tell cause your livelihood might depend on it.

Nah, it doesn't. The main thing you have to look for is new members. A lot of forums on FP fail because they advertise solely on FP. Don't get me wrong, FP is a great resource for new forum owners, but it cannot be your only resource. Try things like BSA, AdSense, or Facebook advertising. Obviously, none of these are guarantees, but spreading your advertising significantly raises your chance of getting active members.

 

[Jason76]

It's mainly because everyone advertises in one boat, much like Forest's fishing before the storm. If you want the big ones, you have to go outside of where the other fishermen are.

True, good idea, but what are some strategies. Well, obviously, you wouldn't tell cause your livelihood might depend on it.

Nah, it doesn't. The main thing you have to look for is new members. A lot of forums on FP fail because they advertise solely on FP. Don't get me wrong, FP is a great resource for new forum owners, but it cannot be your only resource. Try things like BSA, AdSense, or Facebook advertising. Obviously, none of these are guarantees, but spreading your advertising significantly raises your chance of getting active members.

OK, you've advertised on pay-per-click platforms, but how do you get them to join and participate?

 

[John]

I don't think pay-per-click does much. Most of the time, people will just click for their money then leave. However, to answer your question, (assuming that you're talking about JobsInNYC), I'd recommend that you work on who your PTC is targeting. Most of the people interested in your forum will be from NYC, which means that you have a pretty narrow audience to attract towards. This isn't a bad thing, but if your PTC site advertises at some in Georgia, your forum won't be able to pick up any members. If you're using Google PTC, this is pretty easy to set up, if not, I can't tell you exactly how to set the specifics up.

Also - have you thought about going around to local businesses and asking if they're hiring? If you tell them that you're opening a new job board, they'll probably at least give you a flier for their opening(s).

 

[daica85]

It's mainly because everyone advertises in one boat, much like Forest's fishing before the storm. If you want the big ones, you have to go outside of where the other fishermen are.

True, good idea, but what are some strategies. Well, obviously, you wouldn't tell cause your livelihood might depend on it.

Nah, it doesn't. The main thing you have to look for is new members. A lot of forums on FP fail because they advertise solely on FP. Don't get me wrong, FP is a great resource for new forum owners, but it cannot be your only resource. Try things like BSA, AdSense, or Facebook advertising. Obviously, none of these are guarantees, but spreading your advertising significantly raises your chance of getting active members.

OK, you've advertised on pay-per-click platforms, but how do you get them to join and participate?

I've also advertised on PPC platforms such as FB Ads, GG Adwords to get traffic and leads. In order to find them you need to set up effective campaigns, target to the right audiences (such as their interested, age, gender, location,...), write interesting ads content, using attractive images...and many other things.

 

[Lord Saru]

Pay-per-click is quite useless. I think, for now, the best way pf advertising is doing exchanges and targeted ads in social media. They work quite well, I guess 😀

 

[daica85]

targeted ads in social media

Social media ads (ex: Facebook CPC Ads) also has PPC campaign type. This will drive traffic to your site via clicks on the ads.

 

[Jason76]

Pay-per-click is quite useless. I think, for now, the best way pf advertising is doing exchanges and targeted ads in social media. They work quite well, I guess 😀

Social media acts the way that an email list does. In other words, you've got a captive list that you can communicate with over and over - and it takes around 7 ad viewings to get a buy.