What ticks me off about them is when you have the staff allowing requests to back up in the package, and advertisement service areas only for them to close the forum when they've been open for only a month or so.. and then end up starting a new forum a week or two later.
That, and incompetent staff. I have had so many run ins with incompetent staff on other promotion forums that I don't even think it is worth it to request anything from them. I should not have to tell the staff members to read the forum descriptions, on my forum so that they know what each section is for.
I should not have to use screenshots to point out a general talk area on my forum, when, if they had read the descriptions, they would have seen it themselves. Neither should I have to spell it out for them that my forum is not about Twilight, especially to those who have accounts there already, and I had already specified as such in my request thread.
Thankfully, I have not encountered people like this here, or on Theezy's FA.
So, here is the advice for anyone willing to start this type of forum.
1. Be dedicated. Don't just throw in the towel because your site isn't as big as others. The big site that you are comparing yourself to, had to start somewhere.. and I am sure that they had a lot of the same doubts that you did. The only difference between your site and theirs, is that they stuck with it, and never gave up.
2. Hire competent staff whom are willing to do their jobs and preferably without forums of their own. If they have sites of their own, then it could be a distraction and a conflict of interest. With their attention divided, you may not get as good a quality of work out of them as opposed to someone who doesn't have their own forum, and is solely focused on your forum and helping you succeed.
Your members should not have to babysit a topic in case someone comes along locks the topic when they didn't bother reading the topic, or looking over a forum throughly to see if it did follow the guidelines. Do not allow the topics to create a backlog. I can't tell you how many times I have seen a back log of requests dating back at least 2 months, with the package staff not doing anything, and yet, when one of those staff members makes a request for their forum, then that request will be taken care of immediately.
If someone isn't doing their job, then hire new staff outside of the place you hired the others from. And take care of the requests yourself until you can find someone new. Don't make the mistake of only hiring a set number, because if you do, then should you have to fire someone, or someone quits, then you will have a person to replace them. You could always make a separate group for those you intend to hire as replacements.
2a. Don't hire staff because they promised to be active, or because they hired you on other forums or because they are your friends. Hire staff because you are confident that they will do their job, and to your standards. Hire those who you know will be dedicated to your forum and their job.
If it helps, treat it as though your forum, is your company, and do your research as though, you would be paying them to work for your company. Ask for references from the other admins (or former bosses) who hired them, and check out the requests they filled on the forums they used to work at and look at the quality of posts these people have made on other peoples' (clients) forums.
Ask the owners (former clients) of these forums if they were happy with the content and quality of their posts, (services received) and ask about how that person behaved on the forum, and if they (former client) would hire that person as a mod on their forum. If you would do your homework before paying them to do something, then you should also do the same when it comes to your forum because in either situation, your reputation is on the line.
3. While it may not be possible to be original, especially since, your originality will last about as long as it takes someone else to rip it, the one thing you can give people that the ripper can't, is hard work and dedication. If some schmuck is willing to rip off of your forum, in order to start theirs, then that person is just lazy, and looking to do as little work as possible and would not be putting in as much effort into their forum that you have yours. Which is all the more reason you should keep at it and not give up.
Otherwise, someone who is truly passionate about what they do would not stoop so low as to rip off another admin. They would work hard and do what they could to make their forum stand out.