SourceIn a move that surely delighted Activision detractors, the "evil corporation" is in a battle to win back its own domain name, www.modernwarfare3.com. The site is currently inaccessible, but over the weekend it was uncovered to be a domain bashing the upcoming Modern Warfare 3 and redirecting to EA's web page for Battlefield 3. Activision has since filed a complaint against the URL at the National Arbitration Forum for a fee of $2,600.
While it's quite a predicament that Activision has found itself in, it's amazing that it happened at all. Part of me wants to think that this may have went over Activision's head while in the middle of the whole Jason West and Vince Zampella ordeal last year where the company feared it may not have had the "Modern Warfare" name for future titles, anyway. But, really, with the ease of registering a domain (and relative affordability), it's a wonder Activision wouldn't have secured the site (and the brand) years ahead of time.
Apparently the owner of Modernwarfare3.com redirected the site to Battlefield 3's site, CODs biggest competitor.
Should activision be allowed to take this domain just because of the game title? Someone could make a game called Forum Promotion, but shouldn't be allowed to seize the domain.







