Do you think having a fast loading page increase earnings?

froggyboy604

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I think it depends on your visitors. If a large portion of your visitors are using dial-up, or non-high speed Internet then it would not be a good idea to use a lot of flash, large pictures, and big files in your website since they probably leave before they can see your ad or buy from your affiliate links.

I optimize some of my websites to load a little faster by using pictures which are smaller, and have smaller file sizes, and I notice my earnings went up a little bit.

I also used W3 Total Cache ( http://wordpress.org/extend/plugins/w3-total-cache/ ) to cache my to speed up my load time by 1-2 sec for my wordpress blog and changed to a faster loading template with only one header picture. The slight speed increase seem to increase my earnings a bit.

But, if your website is about online gaming for the Xbox 360 where the majority of users most likely have high speed Internet access then you might see a decrease in earnings since your template looks too plain because you are still trying too hard to make your site load fast on dial-up Internet by having a plain template and website which is not very fancy with high quality pictures, video, flash, and other high bandwidth objects which are designed to sell the brand like "Xbox Live" : http://www.xbox.com/en-US/live which is all about high quality, so I doubt MS cares much about how fast their sites load on dial-up connections since no one who games online with Xbox live Gold subscription use dial-up.
 
Re: Do you think having a fast loading page increase earning

Well I suppose it could definitely help you, worth to try it though.
 
Re: Do you think having a fast loading page increase earning

It definitely helps. If your site loads slowly your visitors will leave and find another site to rest on.
 
Re: Do you think having a fast loading page increase earning

It helps because nobody wants to be on a site that's slow-loading, and then, the ads take longer to load.
 
Re: Do you think having a fast loading page increase earning

I wouldn't say a fast loading site affects adverts being clicked and what not. Were your earnings increased via clicks or simply CPM? A faster loading site would only mean more impressions on the adverts due to quicker browsing from your audience in my view.
 
Re: Do you think having a fast loading page increase earning

faster loading speed can improve your SERP which means in most cases more earnings
 
Re: Do you think having a fast loading page increase earning

froggyboy604 said:
I think it depends on your visitors. If a large portion of your visitors are using dial-up, or non-high speed Internet then it would not be a good idea to use a lot of flash, large pictures, and big files in your website

To me that's just a good idea in general. It's usually best to just keep things simple when you can. Simplicity works, the biggest thing you need to worry about is to just have something that's functional. There are too many sites that have too much flash and other fancy looking stuff everywhere, and this complex looking designs and interfaces that just crowd up the screen, become distracting, and make things harder to navigate.
 
Re: Do you think having a fast loading page increase earning

I always enjoyed Wikipedia, and Craigslist since they load fast, and use pictures minimally in their articles. Both their content is pretty good for finding what I need quickly.

Both Wikipedia and Craigslist make millions of dollars a year. I think it has to do with their simple design, fast loading, SEO, and content.
 
Re: Do you think having a fast loading page increase earning

I think so. I'm more keen to stay on forums that load fast and switch pages fast. If it lags or loads slow, I won't stay there long.
 
Re: Do you think having a fast loading page increase earning

It won't increase your chances, however as Kino stated, users tend to stay on a fast loading webpage for longer as opposed to a slow loading one. Therefore you have more "potential" to have your ads clicked.
 
Re: Do you think having a fast loading page increase earning

Nathan said:
It won't increase your chances, however as Kino stated, users tend to stay on a fast loading webpage for longer as opposed to a slow loading one. Therefore you have more "potential" to have your ads clicked.
Well, it will increase your chances of making more money - because if the site is slow, why should we come back? And especially sometimes the ads don't load because of how slow the site is.

But, yes, faster loading sites tend to make more money.
 
Re: Do you think having a fast loading page increase earning

Paid text link buyers want to buy yearly paid link ads on fast pages instead of a slow loading page.

If a page loads slowly, I won't want to buy a paid link on their site since fewer people click on my paid link because the page is too slow to show my link before the page loads.
 
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