Facebook algorythms are BS to be honest. I stopped focusing on the facebook page after learning that a very small percentage of our followers actually get new messages in their feed. We haveclose to 500 followers on FB. Twitter is way better that way, especially if you actually spend some time and communicate with your followers.
Basically, if you're a large company and can afford to spend A LOT of money, FB is awesome, but it does not help the small company/business/website anymore.
I've been using twitter more but i use both platforms, I even use other social networking sites too like pinterest(Not as often though due to its complications)
I don't know much about Twitter but lately Iv'e been trying to learn. Anyway, the upside to it is that it's totally free as far as I know - not like Facebook. Basically, you have to simply follow others, they follow you, and if your content is good enough, it gets shared quite a bit.
OK, well, on third party sites you can pay to get a buzz, I mean people to share your content, but maybe that's not needed as much as it seems - depending on your situation.
From an organic perspective, I'd personally say my stuff performs better on Twitter than on Facebook. I do try and cater the content on a network by network basis but even so Facebook just doesn't seem to perform as well from an engagement perspective. Although when we placed an ad recently that gave us a large increase in reach for about a week or two after which was well received so I'll probably be doing some further testing in that arena to see if a small but consistent ad spend would help us grow. All in the fun of learning I suppose! 🙂
Well,both are equally effective but I have my doubts and reservations when if anyone tells me they will just work organically on the platform.All I know, you need to spend money to get real results there.someone correct me if I am wrong.
Both Twitter and facebook are good medium for promotion but my vote goes to Facebook. It is more effective in generating leads. But firstly you need to have large number of followers in both social media giants then only you can succeed in successful promotions.
