How do you track traffic?

Personally, I look at it in terms of goals. What is the goal of the website, and how well is it meeting that goal? For a forum, posts per month is everything. No other statistic matters, really, because if people are viewing the site but not posting, then the site doesn't have much value to those users. The same applies to a business. A million people can view a site, but if there are no sales, it doesn't really matter. The only time views matter, in my opinion, are when counting ad impressions on a site that is financed primarily by advertisements. And ad impressions are not quite the same as views.
 
I use two methods to track traffic on my forum:
1) CloudFlare: They have built-in tracking which is helpful. For multiple reasons.
2) Mybb IP Logs: When an IP does something it's logged.

Both methods are pretty helpful. I've considered other methods but at the current time it's not worth it as my basic needs as a forum are meet.
 
We all love their traffic alerts, but how exactly does GoogleMaps know how clogged the highway is on your way out of town this weekend?

As the Fourth of July weekend approaches, many of us will be hopping into our cars en masse in search of a long awaited break. Along with an overcooked burger and some mosquito bites, traffic will inevitably factor into each of our weekends. Luckily, we now have smartphones—which, thanks to Google, might actually give drivers some clues as to what to expect on the road ahead. But how exactly do they know? Is it creepy? Are we taking it for granted? Here’s how Google is mining travel data to help perfect their maps application, and what else you might stand to gain from Google mapping traffic.

If the eerily targeted ads that appear on the sides of a Gmail inbox are any indication, Google knows a lot about its customers. The information they catalogue about us helps them do their job–they can better target ads to us, and thus they make more money. But the company is gaining still more data as it expanded from the browsers on our computers to launch Android phones, the most popular smartphone in the country. Luckily, we stand to gain from one of the manifestations of the information Google now collects, through mapping traffic.

The earliest iterations of Google Maps had no traffic feature–it was simply focused on getting people from Point A to Point B. Eventually, it added the capability to show how intense traffic would slow a driver down, so users could see how long the same route would take “in heavy traffic.” This was based off of “historic data they could gather,” about what traffic was like on that particular route when it existed, says Mike Dobson, president of Telemapics, a company that tries to solve geographical problems.

But in March of last year, Google Maps became much more useful to drivers, because in addition to offering directions, they also started to offer real-time views of how congested the roads were. If a road is colored green, it means it’s moving along, but a yellow road suggests some traffic and a red road means even more congestion. It’s like Google has its own traffic helicopters traversing the roads at all times–except that they don’t. If you’re like us, you assumed that Google Maps was using some iteration of the cameras it uses for Google Earth to map traffic. But that theory kind of flew out the window when you watched Season 4 of Arrested Development and realized it’s actually the Michael Bluths of the world who are doing that job, with car-mounted cameras.

So how does Google know what traffic is like on the roads, nearly all the time? From our smartphones, of course. Whether you like it or not, “telephone companies have always known where your phone is,” Dobson says, because cell phone companies need to use location to appropriately charge customers for calls. That means the companies are constantly monitoring location based on the strength of signal to a cell tower, which allows the phone to switch towers as it travels. Since 2011, the Federal Communications Commission has also required that phones come with GPS, so between the triangulation with cell towers and the GPS requirement, your phone is a marked man.

Google realized that as more and more people continued to switch to smartphones, they had a miniature army of traffic monitors that they could make use of. Thus, the traffic flow that you see on your map is a highly accurate real-time display of the number of Android phones that are currently trying to make that same trek. Basically, they’ve crowd-sourced traffic information (a spokesperson for Google directed us to this explanation of the process). Of course, Google uses its own algorithms to exclude anomalies, like a postman who chooses to stop much more frequently than the average driver. Dobson also notes that there must be a threshold for how much data they have before they’re willing to label a road green, yellow, or red, rather than gray (which means there isn’t enough data), but they’re not releasing that number.

Now, this has stirred up some controversy about whether the process is an invasion of privacy. But both Dobson and Zhan Guo, a transportation policy professor at New York University, nearly laughed when asked about privacy concerns. That ship has already sailed. Google explains that people can opt in or out of sharing their travel data with Google under their phones’ settings. But the company does note that they do try to protect the information–Google itself doesn’t even know what data is coming from which car, and they cut off the first few minutes and last few minutes of each trip in order to further disguise them.

If you choose to opt in, you’re helping to provide what’s already a very helpful service–users get more realistic estimates on how long their drive will be, and they’re more prepared to hit traffic. Guo suggests that what Google offers is even more helpful than what a traditional traffic reporter can give, say over the radio or through road-side alerts. Not only is it more likely that Google’s information is more up-to-date, but you get to see Google’s maps as a visualization. For traffic information, Guo says this type of visualization directly over a map will always be more influential than your average radio update.

And eventually, the information could be much more useful. Dobson proposes a future scenario where Google could suggest to 5 percent of users that they actually reroute a trip, either lessening traffic or reducing the chance that there’s a delay in the first place. “That ability probably makes travel better for all of us,” he says. Guo says that giving advice to reroute traffic will be tricky, as drivers who travel a route every day have the best sense of what takes the longest time. If there are limited other options for getting from point A to point B, suggesting alternatives is fruitless, because everyone will rush to clog another road. An algorithm that reroutes precisely the right amount of traffic is still likely years away, he suggests.

But if Google knows when to subtly advertise therapy when I’m being a little too melodramatic on Gmail, I bet they’ll be able to figure this one out.
 
KnownSyntax said:
I mostly use AwStats behind the scenes, along with CloudFlare to track location based (in a better format) along to see if they are repeated guests or not (can tell by cache performance across a given timespan).

Since posting this, I've recently moved onto Piwik and absolutely LOVE IT. I can create reports, goals, and everything from my own data and also have it hosted by myself. This way none of the analytics I'm getting can be used or tracked outside of my site without my knowledge (and it also adds to the appeal since you know that no one is using anything, data, or collected details for their own benefit).
 
I use Google Analytics and Piwik on my server! With the information provided by both I can take better decisions.
 
Google Analytics is the best statistic site available I think and the most popular one too. Google Analytics tracks information from Your site so detailed, You can spend hours comparing and analyzing Your website stats. I am sure everybody are using Analytics service by now.
 
I think Google Analytics is the best for tracking our website traffic with details. AWStats is also good but its not better than Google Analytics. However, i am using Google Analytics and also using a MyBB plugin called HTTP Referrer which help me to track my traffic source. This p plugin is little helpful for tracking traffic source.
 
Google Analytics, I don't understand everything it tells me but yes I use it 😀
 
I use Google Analytics and a Wordpress plugin called Jetpack which tracks traffic.
 
I only track traffic by looking at how many people visit a specific topic on my forum. Normally people are coming in from Facebook groups.
 
In our forum we ask people to participate in our poll and reply to the thread with more details as to how they heard about our website. Is there a more efficient way to track our traffic though? ...as far as, what websites or search engines/keywords they are using to find us? I think it will be helpful to see where most of our traffic is coming from so we can focus our efforts better.
you can use google analytics, use to easy and it is free
 
In our forum we ask people to participate in our poll and reply to the thread with more details as to how they heard about our website. Is there a more efficient way to track our traffic though? ...as far as, what websites or search engines/keywords they are using to find us? I think it will be helpful to see where most of our traffic is coming from so we can focus our efforts better.
you can use google analytics first
 
If I am not mistaken, Google Analytics tracks SOME things but not all...

When I was managing a public community, we had this thread that had "Where did you find us" and most of the members responded (It's an easy post count, most people take advantage of that) so I really never thought about anything else. However I do think there should be a better way to see where your traffic is coming from. Maybe one of these wonderfully "paid" softwares will come up with something. :lol:
which tools do you use to track?
 
Google Analytics is the best way forward in tracking your traffic. You can easily compare and analyze your website stats using Google analytics.
 
Many guys say google analytics, but I installed and no data showing there.. any simple tools that can check the numbers of visitor
 
Back
Top Bottom